Marketing Data Analyst

MARKETING SCIENCE SENIOR ANALYST

Summary

Marketing Science is responsible for guiding the insights and analytics practice for Touche’s highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, audience / advanced analytics, and performance driven measurement.

What will your day look like

Marketing Science encompasses a wide array of functions but, in general lines, we use data to provide our clients’ Marketing teams a significant competitive advantage within their industries. More specifically, in this role you will:

• Develop insights through direct analysis of data that can be sourced from:
• Media reports from digital channels (cost, impressions, clicks, revenue, etc.)
• Syndicated data (such as Environics, ComScore, Nielsen, etc.)
• Client proprietary data sets
• Your own resea...