Marketing Data & Analytics Lead

Job Description
Key Responsibilities
- ** Data Strategy and Management**:
- Develop and execute a comprehensive data strategy for the marketing department, ensuring data accuracy, consistency, and accessibility.
- Manage and optimize data collection processes and pipelines to support advanced data analysis and reporting needs.
- ** Analytics and Insight Generation**:
- Lead analysis on large data sets to uncover actionable insights, trends, and opportunities that inform marketing strategies.
- Perform customer segmentation, lifetime value analysis, and cohort analysis to enhance targeting and personalization efforts.
- ** Performance Measurement and Optimization**:
- Design and maintain marketing dashboards and performance reports that provide visibility into the effectiveness of marketing campaigns across various channels.
- Work closely with campaign managers to refine marketing efforts based on data-driven insights and to maximize ROI.
- ** Team Lead...