Marketing Data Manager

JOB SUMMARY

This role serves as the Marketing Department’s go-to resource for managing email and direct mail data, audience segmentation, reporting, analytics, and marketing automation. Working closely with the Email Team, Web Team, Campaign leads, Membership team, and Business Intelligence group, this position supports the preparation and management of data extensions, builds repeatable data and tracking processes, assists with Salesforce Marketing Cloud automations and journeys, and prepares data extracts for direct mail acquisition campaigns.

The role also plays a key part in understanding and analyzing AOPA’s total addressable audience, helping the organization assess the depth, quality, and marketability of the audiences it owns to guide targeting, acquisition, and growth strategies. In addition, this position supports web and multi-channel analytics using GA4, Looker Studio, and related tools to deliver clear, actionable reporting across email, web, digi...