Marketing Demand Generation Manager

Role Summary:

Netchex is seeking a strategic and results-driven Demand Gen Manager to lead demand generation initiatives that drive pipeline growth and revenue across our B2B SaaS payroll and HCM solutions. This role will own the end-to-end demand generation strategy, managing multi-channel campaigns that support new customer acquisition, upsell, and cross-sell motions across SMB, mid-market and enterprise segments. The ideal candidate has experience in B2B SaaS demand generation, strong analytical skills, and a proven ability to align marketing efforts with sales outcomes. 

Key Responsibilities: 

 Demand Generation Strategy & Execution 

• Own and evolve the demand generation strategy to drive qualified pipeline and revenue for Netchex’s payroll and HCM products
• Plan, execute, and optimize integrated campaigns across partner marketing, email marketing, content marketing, webinars, events, nurture and ABM
• Support go-to-market strategies for new product launches, partner launches and feature releases 

Funnel, Pipeline & Revenue Growth 

• Drive acquisition, nurturing, and conversion across the full funnel (lead → MQL → SQL → opportunity → revenue)
• Partner closely with Sales and Revenue Operations to track and optimize lead routing and SLAs
• Work closely with partnership orgs to create campaigns that drive revenue from partner channel
• Improve lead quality, conversion rates, and pipeline velocity 

Marketing Operations & Technology 

• Own demand generation workflows within marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Ensure accurate campaign tracking, attribution, and reporting
• Collaborate with RevOps to improve data hygiene and funnel visibility 

Analytics & Optimization 

• Analyze campaign performance using KPIs such as MQLs, SQLs, CAC, ROI, pipeline contribution, and revenue attribution
• Work cross functionally to develop dashboards and reporting for executive stakeholders
• Lead A/B testing and experimentation to continuously optimize performance 

Cross-Functional Leadership 

• Partner with Product Marketing to align messaging with buyer personas, verticals, and customer pain points
• Collaborate with Sales, Customer Success, and Partnerships to support growth initiatives
• Manage external agencies and vendors as needed
• Manage Marketing Programs Manager who will support planning and execution of campaigns, email marketing and nurture path creation 

What we are looking for:

• 5+ years of experience in demand generation, growth marketing, or performance marketing
• Proven success driving pipeline and revenue 
• Strong experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce)
• Understanding of B2B buyer journeys, attribution models, and funnel metrics
• Experience managing multi-channel paid and organic campaigns
• Strong analytical, project management, and communication skills
• Experience in payroll, HCM, HR technology, or fintech SaaS a plus 
• Experience supporting partner or channel-led demand generation
• Prior experience managing or mentoring team members