Marketing Director - B2C, Mobile application - Europe, Remote

Marketing Director - B2C, Mobile application - Europe, Remote

We are looking for a Marketing Director for our client, an early‑stage consumer technology startup located in Helsinki, Finland. In this role, you would own and lead its entire B2C marketing function. The product is already live and technically validated, and the founding team is now looking for a senior marketing leader to drive growth, brand, and customer acquisition.

This role is ideal for someone who wants full ownership, strategic influence, and the opportunity to build marketing from the ground up.

Main Responsibilities

• Own the end‑to‑end B2C marketing strategy
• Define and scale customer acquisition channels, with strong emphasis on social‑first platforms (e.g. TikTok, Instagram)
• Develop brand positioning and messaging across multiple markets
• Use data and experimentation to guide growth decisions
• Collaborate closely with the product ...