Marketing Director

Marketing Director page is loaded## Marketing Directorlocations: Mexico Citytime type: Vollzeitposted on: Heute ausgeschriebenjob requisition id: JR **Job Title:** Regional Marketing Director**Location:** Mexico City**About Springer Nature Group**Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit group.springernature.com and follow @SpringerNature / @SpringerNatureGroup **About the Brand**Macmillan Education provides world-class content in the most relevant, engaging and flexible formats to support students, teachers and institutions in lifelong learning. Visit and follow @MacmillanEducation / @MacmillanELT **About the Role** The Regional Marketing Director is responsible for designing, planning, directing, and managing marketing strategies and Academic Services that contribute to achieving the company’s financial objectives. This role also involves managing and controlling the budget allocated to these two areas, optimizing resources for efficient and effective performance. Additionally, this role will be responsible for implementing the MI/BI areas in Mexico. **Responsibilities:*** Must have experience in MI/BI to implement the area that will enhance market knowledge, Macmillan’s positioning, budgeting improvements, and goal setting. This role will establish guidelines for the processes of business and market information gathering and analysis, ensuring the provision of valuable insights to support the company and senior management in decision-making related to products and services, as well as identifying areas of opportunity.* Conduct necessary market analysis to contribute to the development of key company strategies.* Develop and implement strategic marketing plans related to promotion, dissemination, market segmentation, coverage, and commercial tools.* Develop training strategies for the Academic Services area, both internally and externally, in terms of topics, coverage, and resource optimization to achieve maximum effectiveness and service quality.* Develop communication strategies that strengthen the positioning of the Macmillan and Castillo brands among our clients.* Efficiently coordinate institutional events, both internal and external, to ensure they meet their objectives.* Maintain regular communication with Marketing UK to develop ELT campaigns and adapt them to the region.* Responsible for the analysis and pricing allocation process.* Efficiently manage and control the budget for the Marketing and Academic Services departments at both local and regional levels.* Standardize processes at the regional level to ensure consistency. **Experience, Skills & Qualifications:*** 10+ years of experience in Marketing Management* Bachelor’s degree and/or postgraduate degree in Marketing* Experience with data analysis, data management* Experience in EdTech preferred* English proficiency: C1* Digital Marketing expertise* Familiarity and awareness of Industry trends including A.I.* Knowledge of the publishing market* Experience in promotion and advertising* Experience in corporate communication* Advanced proficiency in Microsoft Office* Strategy development* Conflict management* Attention to detail **TO APPLY:** Please submit your CV and Cover Letter in English explaining your interest in this role. At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here: If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation. For more information about career opportunities in Springer Nature please visit #LI-KV2Wir sind ein ehrgeiziges und dynamisches Unternehmen, das einige der bekanntesten Namen in den Bereichen Forschung, Bildung und professionelles Verlagswesen beheimatet.Wir sind im Mittelpunkt einer sich wandelnden Branche und sind immer auf der Suche nach großartigen Mitarbeitern, denen es wichtig ist, unseren Kunden und den Gemeinschaften, mit denen wir zusammenarbeiten, Qualität zu liefern. Im Gegenzug werden Sie feststellen, dass wir allen unseren Mitarbeitern die Türen zur Entdeckung öffnen - wir bieten die Möglichkeit, von einigen der Besten der Branche zu lernen, mit einer Kultur, die Neugierde fördert und Menschen dazu befähigt, bestmögliche Lösungen zu finden. Ganz gleich, ob Sie am Anfang Ihrer Karriere stehen oder ein erfahrener Profi sind, wir laden Sie ein, mehr über die von uns angebotenen Aufgaben zu erfahren und unsere aktuellen Stellenangebote zu erkunden.We are a global and progressive business, founded on a heritage of trusted and respected brands – including Springer, founded in 1842, Macmillan, founded in 1843 and Nature, first published in 1869.Nearly two centuries of progress and advancement in science and education have helped shape the business we are today. Research and learning continues to be the cornerstone of progress, and we will continue to open doors to discovery through trusted brands and innovative products and services. Springer Nature Group was created in May 2015 through the combination of Nature Publishing Group, Macmillan Education and Springer Science+Business Media. #J-18808-Ljbffr