Job Description
Our associates celebrate lives. We celebrate our associates.
We’re seeking a strategic and data-driven Director of SEM and Advertising to lead and scale our paid and organic search efforts. As a key leader in our marketing team, you'll be responsible for driving sales opportunities and maximizing ROI across all search channels.
**Key Responsibilities:**
Strategy & Leadership:
+ Own and develop the national SEM and SEO strategy aligned with business goals.
+ Champion best practices across SEM and SEO.
+ Evaluate and onboard new tools, platforms, and agency partners to support execution and innovation.
+ Collaborate daily with other members of the demand generation, content, training and sales teams to align efforts across the funnel.
Paid Search (SEM) :
+ Manage and optimize multi-million-dollar budgets across Google Ads, Bing, YouTube, and other paid search platforms.
+ Test and scale campaigns across different stages of...
We’re seeking a strategic and data-driven Director of SEM and Advertising to lead and scale our paid and organic search efforts. As a key leader in our marketing team, you'll be responsible for driving sales opportunities and maximizing ROI across all search channels.
**Key Responsibilities:**
Strategy & Leadership:
+ Own and develop the national SEM and SEO strategy aligned with business goals.
+ Champion best practices across SEM and SEO.
+ Evaluate and onboard new tools, platforms, and agency partners to support execution and innovation.
+ Collaborate daily with other members of the demand generation, content, training and sales teams to align efforts across the funnel.
Paid Search (SEM) :
+ Manage and optimize multi-million-dollar budgets across Google Ads, Bing, YouTube, and other paid search platforms.
+ Test and scale campaigns across different stages of...
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