Marketing Executive

The Role:

You will be responsible for :

• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
• Translating brand strategy into brand plan and go-to-market strategy.
• Planning and execution of communications and media actions across offline, online and social media.
• Participating in product development, pricing and supporting new product launches.
• Guiding the Advertising & Promotion budget.
• Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
• Using customer insights to construct effective CRM campaigns.
• Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).

Ideal Profile:

• You have at least 1 year experience ideally in Brand Marketing / Brand Manager within Hea...