Job Description

This role is for one of the Weekday's clients
Salary range: Rs Rs ie INR 8-14 LPA)
Min Experience: 2 years
JobType: full-time
We are hiring a hands-on Marketing Executive to support high-impact growth initiatives across digital performance marketing and offline activations for a fast-scaling consumer lifestyle brand. This role offers end-to-end ownership of campaigns, real budget responsibility, and close collaboration with senior leadership to drive both store footfall and online sales.
Requirements
Key Responsibilities
Digital Performance Marketing
- Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads.
- Manage monthly advertising budgets ranging from ₹5–10 lakh, with scope to scale up to ₹15–20 lakh based on performance.
- Drive strong conversion rates and ROAS targets of 3:1 or higher.
- Continuously test and optimize creatives, audiences, funnels, and messaging through A/B experiments.
- Monitor performance m...

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