Marketing Executive

The Digital Marketing Specialist / Executive will plan and execute digital marketing campaigns that strengthen the company's online visibility and drive business growth. This includes running paid ads, improving SEO, and providing data‑driven recommendations to optimize performance.

The role is execution‑focused with strategic involvement, meaning the person should be hands‑on in running campaigns while also contributing ideas and recommendations to enhance results.

Key Responsibilities

• Execute and track digital marketing campaigns across:
  • Google Ads (GDN – Google Display Network banners, Search)
  • Meta Ads (Facebook, Instagram)
  • LinkedIn Ads (used on an ad‑hoc basis)
• Support SEO initiatives, including:
  • Improving the company website’s organic visibility on Google and AI search platforms
  • Conducting keyword research and providing content marketing suggestions
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