Marketing Generalist

JOB OVERVIEW:

The Marketing Generalist is a versatile team member who supports the Marketing Department in executing campaigns, managing customer relationships, generating leads, and ensuring smooth project execution. This role balances creative marketing tasks with operational functions such as CRM management, project tracking, and administrative coordination. The ideal candidate is organized, resourceful, and able to handle a variety of responsibilities in a lean, fast-moving team environment.

JOB RESPONSIBILITIES:

1. Marketing & Campaign Support

   • Plan, execute, and monitor marketing campaigns across digital and offline channels.

   • Coordinate content creation for social media, newsletters, and marketing materials.

   • Monitor campaign analytics, prepare performance reports, and recommend improvements.

2. CRM & Lead Generation