Job Description
Company Description
Anecdotes is a leisure design company that specializes in curating tours and diverse travel experiences, including cultural, adventure, wildlife, culinary, and expeditions around the world. With a strong focus on providing explorative and joyful tours, Anecdotes offers a portfolio spanning continents such as Asia, Africa, Antarctica, and Europe.
Anecdotes products include international group tours, cruises, custom designed itineraries and special interest experiences. Further Anecdotes is a dedicated India destination specialist with deep knowledge of the Indian subcontinent, working with partners across the globe. Backed by a team with over a century of expertise in tourism and hospitality, Anecdotes is a division of Journey Mart, a company with 20+ years in the tourism industry.
Role Description
The Marketing Lead will be the brand and growth manager, taking forth the purpose and vision of Anecdotes in all our communication and collaborations.
The Marketing Lead will develop and execute innovative marketing strategies to promote Anecdotes' unique travel experiences and tours. Responsibilities include conducting thorough market research, identifying target audience preferences, communication strategies for the portfolio of global tours, managing marketing campaigns, content strategy, media outreach and collaborations, and driving data insights within the organisation. A key element would be to lead the marketing team, and work closely with the product designers ensuring effective communication strategies.
The role would be full-time, and an on-site position based in Delhi, India.
Key Responsibilities:
- Marketing Strategy and Communication - To implement the marketing, digital and content strategy of the brand
- Social media marketing - Manage creative campaigns, design team, social outreach and content plans
- Content Marketing - Manage the content strategy, campaign creation, collaborations, and execution of blogs, video, visual, and written content
- Data Driver - Versed with online performance marketing tools, data analysis, ad measures and to manage the performance marketing team
- PR Experience - Manage the brand communication, media relations, content supervision and creative media campaigns
- Creative Management - Developing the brand narrative, copy style, and ensuring innovation in the overall brand visual direction and communication style
Qualifications
- Experience in Marketing and Communication, preferred for over 5 years and in the hospitality, F&B, luxury, fashion, travel and lifestyle industry
- Expertise in digital marketing (SEO, SEM, social media, email, paid ads)
- Preferred experience of working on content strategy, managing production, creative collaborations and influencer programmes
- Data driver - Approach and experience on working with data insights on creating campaigns and outreach programmes
- Communication, presentation, creative and team collaboration spirit
- Experience with marketing tools is preferred, including Zoho, Hub Spot, Performance Marketing, Meta, and Wordpress amongst others
Anecdotes is a leisure design company that specializes in curating tours and diverse travel experiences, including cultural, adventure, wildlife, culinary, and expeditions around the world. With a strong focus on providing explorative and joyful tours, Anecdotes offers a portfolio spanning continents such as Asia, Africa, Antarctica, and Europe.
Anecdotes products include international group tours, cruises, custom designed itineraries and special interest experiences. Further Anecdotes is a dedicated India destination specialist with deep knowledge of the Indian subcontinent, working with partners across the globe. Backed by a team with over a century of expertise in tourism and hospitality, Anecdotes is a division of Journey Mart, a company with 20+ years in the tourism industry.
Role Description
The Marketing Lead will be the brand and growth manager, taking forth the purpose and vision of Anecdotes in all our communication and collaborations.
The Marketing Lead will develop and execute innovative marketing strategies to promote Anecdotes' unique travel experiences and tours. Responsibilities include conducting thorough market research, identifying target audience preferences, communication strategies for the portfolio of global tours, managing marketing campaigns, content strategy, media outreach and collaborations, and driving data insights within the organisation. A key element would be to lead the marketing team, and work closely with the product designers ensuring effective communication strategies.
The role would be full-time, and an on-site position based in Delhi, India.
Key Responsibilities:
- Marketing Strategy and Communication - To implement the marketing, digital and content strategy of the brand
- Social media marketing - Manage creative campaigns, design team, social outreach and content plans
- Content Marketing - Manage the content strategy, campaign creation, collaborations, and execution of blogs, video, visual, and written content
- Data Driver - Versed with online performance marketing tools, data analysis, ad measures and to manage the performance marketing team
- PR Experience - Manage the brand communication, media relations, content supervision and creative media campaigns
- Creative Management - Developing the brand narrative, copy style, and ensuring innovation in the overall brand visual direction and communication style
Qualifications
- Experience in Marketing and Communication, preferred for over 5 years and in the hospitality, F&B, luxury, fashion, travel and lifestyle industry
- Expertise in digital marketing (SEO, SEM, social media, email, paid ads)
- Preferred experience of working on content strategy, managing production, creative collaborations and influencer programmes
- Data driver - Approach and experience on working with data insights on creating campaigns and outreach programmes
- Communication, presentation, creative and team collaboration spirit
- Experience with marketing tools is preferred, including Zoho, Hub Spot, Performance Marketing, Meta, and Wordpress amongst others
Apply for this Position
Ready to join ? Click the button below to submit your application.
Submit Application