Marketing Lead

Experience: 8+ Years

Employment Type: Full-Time

Location: Open To Discuss

We are seeking a highly driven Marketing Lead with 8+ years of experience in B2B marketing , SaaS platforms , Enterprise Sales enablement , and Partner Marketing . The ideal candidate will be responsible for building and executing integrated marketing strategies that drive pipeline growth, brand visibility, and revenue acceleration across enterprise and partner ecosystems.

Key Responsibilities

• Lead and execute end-to-end B2B marketing strategies aligned with business and revenue goals
• Drive go-to-market (GTM) strategies for SaaS products and enterprise solutions
• Collaborate closely with Enterprise Sales teams to support demand generation, lead nurturing, and deal acceleration
• Own and scale Partner Marketing programs including co-marketing initiatives, joint campaigns, and alliance-driven growth
• Develop and manage demand generation campaigns across digital, content, events, webinars, and ABM channels
• Analyze campaign performance, pipeline contribution, CAC, and ROI using marketing analytics tools
• Build strong brand positioning and messaging tailored for enterprise customers and partners
• Manage marketing budgets, vendors, and external agencies
• Lead and mentor marketing team members and ensure cross-functional alignment

Required Skills & Qualifications

• 8+ years of experience in B2B Marketing , preferably in SaaS / Technology / Enterprise solutions
• Proven experience working closely with Enterprise Sales teams
• Strong background in Partner / Channel Marketing
• Hands-on experience with Demand Generation, ABM, Lead Lifecycle Management
• Expertise in digital marketing platforms , marketing automation, and CRM tools
• Strong analytical mindset with ability to translate data into actionable insights
• Excellent communication, stakeholder management, and leadership skills