Marketing Manager

Role Purpose

To lead and drive marketing initiatives for the biologicals business, ensuring strong brand positioning, farmer education, distributor engagement, and demand generation. The Marketing Lead will play a pivotal role in translating market insights, sustainable agriculture trends, and competitive intelligence into actionable marketing strategies that strengthen market share, brand trust, and business growth in the biological crop protection and nutrition sector.

Duties and Responsibilities

• Strategic Marketing & Brand Management
• Develop and execute brand strategies for biological crop protection and nutrition products, aligned with business goals and sustainability objectives.
• Position products emphasizing efficacy, eco-friendliness, regulatory compliance, and farmer profitability.
• Lead new product launches, packaging strategies, awareness campaigns, and digital outreach programs.
• Market...