Marketing Manager

Job Title: Marketing Manager / Senior Marketing Manager – Demand Generation

Location : Hyderabad (Hybrid)

Role Summary:

We are looking for a results-driven Marketing Manager to lead demand generation and

growth marketing initiatives across digital channels. This role owns the end-to-end demand

funnel, from lead generation to pipeline contribution, working closely with sales, outbound

teams, and leadership to drive measurable business outcomes.

Key Responsibilities

Demand Generation & Growth

● Own inbound demand generation across digital channels (LinkedIn Ads, Google Ads,

website, email).

● Drive MQL, SQL, and pipeline targets aligned with business goals.

● Plan and execute integrated campaigns across paid, organic, content distribution,

and support.

● Continuously optimize campaigns for CPL, conversion rates, and ROI.

Marketing Operations & Analytics

● Own marketing funnel metrics and reporting (leads → MQL → SQL → opportunities).

● Work closely with CRM (HubSpot) to manage lead scoring, routing, lifecycle stages,

and dashboards.

● Track performance using GA4, HubSpot, and other analytics tools.

● Present monthly performance reports to leadership with insights and

recommendations.

Sales & Outbound Alignment

● Collaborate with sales and outbound teams to support account-based outreach and

meeting generation.

● Enable sales with campaign insights, messaging, and performance feedback.

● Ensure tight alignment between marketing campaigns and sales priorities.

Content & Website Collaboration

● Partner with content and design teams to support campaigns, landing pages, and

thought leadership.

● Collaborate with SEO stakeholders to enhance organic traffic and improve keyword

performance.

● Optimize website journeys for conversion.

Team & Stakeholder Management

● Work cross-functionally with digital, content, analytics, and design teams.

● Manage agencies or vendors if required.

● Contribute to planning, prioritization, and execution across marketing initiatives.

Required Skills & Experience

● 7–10+ years of B2B marketing experience (services, SaaS, or enterprise tech

preferred).

● Strong hands-on experience in demand generation and performance marketing.

● Proven experience managing LinkedIn Ads and Google Ads.

● Solid working knowledge of HubSpot CRM, ZoomInfo, 6Sense, and Marketing Hub.

● Strong analytical mindset; comfortable working with funnel metrics and ROI.

● Experience working closely with sales teams.

● Excellent communication and stakeholder management skills.

Good to Have

● Experience in data, analytics, AI, or enterprise technology marketing.

● Exposure to ABM or outbound-supported demand generation.

● SEO and website optimization experience.

● Experience presenting to senior leadership.

What Success Looks Like

● Consistent delivery of MQLs, SQLs, and pipeline contribution.

● Strong marketing–sales alignment.

● Clear visibility into funnel performance and ROI.

● Campaigns that scale efficiently month over month.