Job Description
Job Title: Marketing Manager / Senior Marketing Manager – Demand Generation
Location : Hyderabad (Hybrid)
Role Summary:
We are looking for a results-driven Marketing Manager to lead demand generation and
growth marketing initiatives across digital channels. This role owns the end-to-end demand
funnel, from lead generation to pipeline contribution, working closely with sales, outbound
teams, and leadership to drive measurable business outcomes.
Key Responsibilities
Demand Generation & Growth
● Own inbound demand generation across digital channels (Linked In Ads, Google Ads,
website, email).
● Drive MQL, SQL, and pipeline targets aligned with business goals.
● Plan and execute integrated campaigns across paid, organic, content distribution,
and support.
● Continuously optimize campaigns for CPL, conversion rates, and ROI.
Marketing Operations & Analytics
● Own marketing funnel metrics and reporting (leads → MQL → SQL → opportunities).
● Work closely with CRM (Hub Spot) to manage lead scoring, routing, lifecycle stages,
and dashboards.
● Track performance using GA4, Hub Spot, and other analytics tools.
● Present monthly performance reports to leadership with insights and
recommendations.
Sales & Outbound Alignment
● Collaborate with sales and outbound teams to support account-based outreach and
meeting generation.
● Enable sales with campaign insights, messaging, and performance feedback.
● Ensure tight alignment between marketing campaigns and sales priorities.
Content & Website Collaboration
● Partner with content and design teams to support campaigns, landing pages, and
thought leadership.
● Collaborate with SEO stakeholders to enhance organic traffic and improve keyword
performance.
● Optimize website journeys for conversion.
Team & Stakeholder Management
● Work cross-functionally with digital, content, analytics, and design teams.
● Manage agencies or vendors if required.
● Contribute to planning, prioritization, and execution across marketing initiatives.
Required Skills & Experience
● 7–10+ years of B2 B marketing experience (services, Saa S, or enterprise tech
preferred).
● Strong hands-on experience in demand generation and performance marketing.
● Proven experience managing Linked In Ads and Google Ads.
● Solid working knowledge of Hub Spot CRM, Zoom Info, 6 Sense, and Marketing Hub.
● Strong analytical mindset; comfortable working with funnel metrics and ROI.
● Experience working closely with sales teams.
● Excellent communication and stakeholder management skills.
Good to Have
● Experience in data, analytics, AI, or enterprise technology marketing.
● Exposure to ABM or outbound-supported demand generation.
● SEO and website optimization experience.
● Experience presenting to senior leadership.
What Success Looks Like
● Consistent delivery of MQLs, SQLs, and pipeline contribution.
● Strong marketing–sales alignment.
● Clear visibility into funnel performance and ROI.
● Campaigns that scale efficiently month over month.
Location : Hyderabad (Hybrid)
Role Summary:
We are looking for a results-driven Marketing Manager to lead demand generation and
growth marketing initiatives across digital channels. This role owns the end-to-end demand
funnel, from lead generation to pipeline contribution, working closely with sales, outbound
teams, and leadership to drive measurable business outcomes.
Key Responsibilities
Demand Generation & Growth
● Own inbound demand generation across digital channels (Linked In Ads, Google Ads,
website, email).
● Drive MQL, SQL, and pipeline targets aligned with business goals.
● Plan and execute integrated campaigns across paid, organic, content distribution,
and support.
● Continuously optimize campaigns for CPL, conversion rates, and ROI.
Marketing Operations & Analytics
● Own marketing funnel metrics and reporting (leads → MQL → SQL → opportunities).
● Work closely with CRM (Hub Spot) to manage lead scoring, routing, lifecycle stages,
and dashboards.
● Track performance using GA4, Hub Spot, and other analytics tools.
● Present monthly performance reports to leadership with insights and
recommendations.
Sales & Outbound Alignment
● Collaborate with sales and outbound teams to support account-based outreach and
meeting generation.
● Enable sales with campaign insights, messaging, and performance feedback.
● Ensure tight alignment between marketing campaigns and sales priorities.
Content & Website Collaboration
● Partner with content and design teams to support campaigns, landing pages, and
thought leadership.
● Collaborate with SEO stakeholders to enhance organic traffic and improve keyword
performance.
● Optimize website journeys for conversion.
Team & Stakeholder Management
● Work cross-functionally with digital, content, analytics, and design teams.
● Manage agencies or vendors if required.
● Contribute to planning, prioritization, and execution across marketing initiatives.
Required Skills & Experience
● 7–10+ years of B2 B marketing experience (services, Saa S, or enterprise tech
preferred).
● Strong hands-on experience in demand generation and performance marketing.
● Proven experience managing Linked In Ads and Google Ads.
● Solid working knowledge of Hub Spot CRM, Zoom Info, 6 Sense, and Marketing Hub.
● Strong analytical mindset; comfortable working with funnel metrics and ROI.
● Experience working closely with sales teams.
● Excellent communication and stakeholder management skills.
Good to Have
● Experience in data, analytics, AI, or enterprise technology marketing.
● Exposure to ABM or outbound-supported demand generation.
● SEO and website optimization experience.
● Experience presenting to senior leadership.
What Success Looks Like
● Consistent delivery of MQLs, SQLs, and pipeline contribution.
● Strong marketing–sales alignment.
● Clear visibility into funnel performance and ROI.
● Campaigns that scale efficiently month over month.
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