Job Description

Description de fonctionThe Role:
  • Develop strategies and tactics to get the word out about the company and drive qualified customers to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Coordinate events and tradeshows participation and prepare material for that
  • Interface with media and PR agents and prepare/review press releases
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
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