Job Description
He/She/They will spearhead the development of a bank-wide marketing approach with a mission of making BDO the #1 bank amongst these segments across priority product lines. He/She will take a customer-first approach to complement the product and subject matter experts across the bank.
Job Responsibilities:
Own the entire marketing planning and execution process in a way that supports both business objectives and brand objectivesDevelop strategic frameworks, establish processes and build relationships that will bring together different business units towards serving the assigned customer segmentBring in thought leadership and expertise from marketing to assigned segments Job Qualifications:
Bachelor's degree graduateAt least 6-8 years of experience related to business management, account management, marketing, brand management or product management.
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