Marketing Manager

Job Role- Marketing Manager( Luxury Brand)

Location: Mumbai (Kanjurmarg/ Marine Drive)

Experience: 4-10 Years

Budget:8-20 LPA

What would you be required to do?

 Develop and execute integrated marketing strategies across digital, print, and event channels to enhance customer acquisition, engagement, and brand presence.

 Oversee high-quality content creation, including social media posts, articles, presentations, and marketing materials, supported by a dynamic social media calendar to drive audience engagement.

 Ensure consistent messaging across all marketing channels and materials, aligning with the brand's identity and values.

 Lead and mentor a high-performing team of marketing professionals while collaborating with creative agencies to deliver innovative designs and assets.

 Implement and oversee a 360-degree digital strategy across platforms (Instagram, Meta, YouTube, LinkedIn), including SEO, paid campaigns, and geographical boosting to maximize brand awareness, lead generation and ROI.

 Collaborate with media houses like Vogue, Elle Décor, and others to enhance brand visibility and execute luxury-focused inserts for target audiences.

 Demonstrate strong business acumen to develop and implement frameworks for performance tracking, analyze results, and optimize budgets to align with business goals.

 Share detailed reports with stakeholders with actionable insights to align marketing efforts with business goals.

 Ensure the timely creation of marketing materials, including brochures, renders, and videos, while managing vendor relationships for cost-effective execution.

 Oversee product photoshoots and video production to ensure alignment with brand aesthetics, working closely with editing teams for desired outcomes.

 Collaborate with leadership and sales teams to ensure marketing efforts align with broader business objectives.

 Education:

o MBA in Marketing from a top-tier institution.

 Experience:

o Minimum 4 years of experience in marketing, within the luxury brands

o Proven track record in marketing to HNIs and managing significant budgets.

o Experience in developing and executing integrated marketing campaigns, including digital, social media, and traditional channels.

o Strong understanding of the interior design industry or similar luxury industry is highly preferred

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