Marketing Manager

Masters India IT Solutions Private Limited is seeking a dynamic and result-oriented Marketing Manager with end-to-end (360-degree) marketing experience to drive brand growth, demand generation, and product visibility. The role requires strong exposure across digital, content, demand generation, brand, and partner marketing, with a data-driven and execution-focused mindset.

*Key Responsibilities*

* Marketing Strategy & Planning

* Develop and execute integrated marketing strategies aligned with business and revenue objectives.

* Own annual marketing plans, budgets, and campaign calendars.

* Drive brand positioning and messaging across all channels.

* Digital Marketing & Performance

* Lead digital marketing initiatives including SEO, SEM, paid media (Google & LinkedIn), email marketing, and marketing automation.

* Optimize website, landing pages, and conversion funnels.

* Track and improve key metrics such as CAC, CPL, ROI, and conversion rates.

* Demand Generation & Campaign Management

* Plan and execute multi-channel demand generation campaigns across digital, email, webinars, events, and partner channels.

* Manage lead nurturing journeys and CRM/marketing automation workflows.

* Product & SaaS Marketing

* Partner with Product and Compliance teams on GTM strategies, feature launches, and regulatory updates.

* Support enterprise sales cycles with targeted campaigns.

* Content, Brand & Communication

* Oversee creation of content assets including blogs, whitepapers, case studies, newsletters, videos, and thought leadership.

* Ensure consistent brand voice and visual identity across all touchpoints.

* Manage PR, partner marketing initiatives, and industry presence.

* Team, Vendor & Stakeholder Management

* Collaborate cross-functionally with Sales, Product, Partnerships, Compliance, and Leadership teams.

* Analytics & Reporting

* Measure, analyze, and report on marketing performance using SaaS metrics and dashboards.

* Provide insights and recommendations to improve campaign effectiveness and ROI.

*Key Skills & Competencies*

* Proven experience in 360-degree marketing within a B2B SaaS environment.

* Strong hands-on expertise in Digital Marketing.

* Solid understanding of SaaS funnels, attribution models, and enterprise buying journeys.

* Excellent communication, project management, and stakeholder management skills.

* Analytical mindset with the ability to translate data into actionable strategies.

Bachelor’s degree in Marketing, Business, or a related field.

5–8 years of experience in Marketing roles, preferably in B2B SaaS.

Experience in fintech, compliance, ERP, or enterprise software is a strong plus.

Prior exposure to enterprise customers preferred.