Marketing Manager

As the Marketing Manager, you will be the strategic engine behind two of the region's most influential life science and pharmaceutical events. Your mission is to develop and execute multi-channel marketing strategies that drive high-value attendance, increase exhibitor ROI, and solidify CPHI Middle East and BIO Middle East as the must-attend fixtures in the regional pharma calendar.

Key Responsibilities & Deliverables

1. Strategic Planning & Execution

• Campaign Lifecycle: Lead the end-to-end marketing cycle (Awareness, Interest, Conversion, Retention) for both events.
• Segmentation: Develop a sophisticated data-segmentation strategy to target specific niches: API manufacturers, biotech startups, government regulators, and big pharma C-suite.
• Budget Management: Full ownership of the marketing budge...