Job Description
Job Description
The Marketing Manager is responsible for leading the brand strategy and portfolio marketing execution across assigned therapeutic areas, bridging product-level management and business unit strategy. This role translates market and customer insights into integrated go-to-market plans, orchestrates cross-functional execution in public and private channels, and steers P&L, forecasting, and launch readiness for priority brands. Positioned between the Product Manager and the Business Unit Director, the Marketing Manager provides strategic direction to brand teams, aligns with access/policy/medical stakeholders, and supports the Business Unit in achieving sustainable growth and patient access.
Key Responsibilities
Strategy and Portfolio Leadership
Build and own short/mid-term brand strategies and integrated marketing plans for assigned products/indications, aligned to Busines Unit objectives and therapeutic area priorities.
Translate customer, market, and compe...
The Marketing Manager is responsible for leading the brand strategy and portfolio marketing execution across assigned therapeutic areas, bridging product-level management and business unit strategy. This role translates market and customer insights into integrated go-to-market plans, orchestrates cross-functional execution in public and private channels, and steers P&L, forecasting, and launch readiness for priority brands. Positioned between the Product Manager and the Business Unit Director, the Marketing Manager provides strategic direction to brand teams, aligns with access/policy/medical stakeholders, and supports the Business Unit in achieving sustainable growth and patient access.
Key Responsibilities
Strategy and Portfolio Leadership
Build and own short/mid-term brand strategies and integrated marketing plans for assigned products/indications, aligned to Busines Unit objectives and therapeutic area priorities.
Translate customer, market, and compe...
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