Marketing Manager – Solar EPC Projects (Rooftop & Ground-Mounted)

About the Role

We are seeking results-oriented Marketing Managers in EPC Projects (Rooftop And Ground Mounted) all over India to drive demand generation, brand visibility, and project pipeline growth for solar EPC projects across rooftop and ground-mounted installations. This role works closely with sales, engineering, and project teams to position solar solutions effectively for commercial, industrial, and institutional customers.

Key Responsibilities

• Develop and execute marketing strategies for rooftop and ground-mounted solar EPC projects
• Identify new customer segments, regional opportunities, and project pipelines through market research
• Drive lead generation via digital campaigns, partnerships, events, and institutional outreach
• Collaborate with sales, engineering, and execution teams to align messaging with project capabilities
• Build and manage relationships with developers, government bodies, consultants, and large clients
• Oversee development of marketing collateral including proposals, presentations, case studies, and technical content
• Represent the organization at trade shows, conferences, and customer engagement events
• Track campaign performance, pipeline contribution, and conversion metrics
• Monitor competitor activity and evolving EPC market trends
• Present structured insights and recommendations to senior leadership

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Renewable Energy, or related field (MBA preferred)
• 3–4 years of experience in marketing roles within solar EPC, renewable infrastructure, or construction sectors
• Strong understanding of rooftop and ground-mounted solar project models
• Proficiency in digital marketing, CRM systems, and analytics
• Excellent communication, stakeholder engagement, and coordination skills