Job Description

Primary Title: Marketing Manager - Solar Energy

Role & Responsibilities

  • Develop and execute integrated marketing plans for solar products and services to drive qualified leads, pipeline and revenue across target segments (residential, commercial, institutional).
  • Plan and run performance digital campaigns (SEO, SEM, social ads) and optimize creative, targeting and bids to maximize ROAS and CPL efficiency.
  • Own brand positioning and content strategy—create product collateral, case studies, website messaging, and sales enablement materials for channel partners and field sales.
  • Manage CRM-driven lead nurture and marketing-automation workflows to accelerate conversion; align campaigns with sales for SLA-based lead handoffs.
  • Execute channel and field marketing programs with distributors/partners: co-branded campaigns, events, dealer kits and local demand generation.
  • Measure campaign performance, report ROI and ...

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