Marketing Manager – Strategy & Program Execution

Job Title: Marketing Manager – Strategy & Program Execution

Location: Wagle Estate, Thane

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About Vertiv:

Vertiv is a global leader in digital infrastructure solutions, providing mission-critical systems and services for Data Centers, Commercial & Industrial facilities, and Communication Networks. We enable organizations to power, cool, and manage their IT and network systems efficiently, driving operational excellence and business growth.

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Position Overview:

Vertiv is seeking a Marketing Manager to execute high-impact marketing programs across Data Center across Colo, Cloud and Enterprise, Commercial & Industrial (C&I), and Communication Networks segments. The role focuses on program delivery, GTM campaigns, ABM initiatives, and program-led events, working closely with sales, product, and global marketing teams. The ideal candidate is metrics-driven, execution-focused, and able to translate marketing initiatives into measurable business outcomes, including lead generation, pipeline contribution, and partner engagement.

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Key Responsibilities:

Marketing Program Management & GTM Execution

• Plan, execute, and track marketing campaigns targeting Colocation, Cloud, Enterprise Data Centers, C&I, and Communication Networks.

• Manage ABM campaigns, digital initiatives, and partner co-marketing programs, measuring engagement and pipeline impact.

• Support product launches with end-to-end GTM activities: messaging, positioning, content, and collateral.

• Collaborate with cross-functional teams (Sales, Product, Channel) to ensure program alignment and timely execution.

Customer Engagement

• Organize high-impact events, roundtables, and webinars, engaging CXO and senior decision-makers.

• Partner with technology OEMs and strategic partners to strengthen ecosystem engagement.

• Track and report event ROI, lead generation, and pipeline contribution.

Stakeholder & COE Collaboration

• Coordinate with global marketing Centers of Excellence (COEs) to align regional programs with global strategies.

• Provide regular reporting on marketing program performance, KPIs, and pipeline influence.

• Influence cross-functional teams to maintain consistent messaging and delivery excellence.

Analytics, Reporting & Insights

• Track and analyze campaign performance using CRM, ABM, and analytics platforms.

• Deliver insights to optimize program effectiveness and improve ROI.

• Maintain dashboards for leadership to monitor progress against KPIs.

Project Management & Process Improvement

• Develop project plans with milestones, budgets, and timelines for all marketing initiatives.

• Ensure programs are delivered on time, within budget, and with measurable business impact.

• Proactively identify roadblocks and implement solutions to maintain program momentum.

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Qualifications & Experience:

• (Mechanical/ Electrical/ Electronics/ Instrumentation) + MBA Marketing

• 10+ years of B2B marketing experience, preferably in technology, industrial, or infrastructure sectors.

• Experience managing complex marketing programs, GTM campaigns, ABM, and events.

• Strong knowledge of Data Center, C&I, and Communication Network solutions.

• Experience collaborating with global/regional marketing teams in a matrixed organization.

• Metrics-driven with a proven track record in pipeline contribution, lead generation, and campaign ROI.

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Skills & Competencies:

• Exceptional project management and program coordination skills

• Strong cross-functional and stakeholder collaboration abilities

• Proficiency with CRM, ABM, analytics, and reporting dashboards

• Excellent communication, presentation, and execution skills

• Ability to work in a fast-paced, matrixed environment

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This external JD positions the role for experienced candidates while maintaining the focus on:

• Data Center, C&I, and Communication Networks expertise

• Execution and measurable impact (metrics-heavy)

• ABM, GTM, and partner marketing experience

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Physical & Environmental Demands: -

• None

Time Travel Required: -

• 10%

Education : (Mechanical/Electrical/Electronics) + MBA/MMS Marketing 

Experience : 10+ years (8-10 yrs)