Marketing mix - Senior Data Scientist

Job Description

We are looking for a Senior Data Scientist – MMM to join our growing team. In this

role, you will lead and contribute to Marketing Mix Modeling (MMM) and advanced

analytics engagements. You will work closely with business stakeholders, translate

business challenges into analytical problems, build statistical and machine learning

models, and deliver actionable insights to optimize marketing investments and ROI.

Key Responsibilities

• Lead end-to-end development of Marketing Mix Models (MMM), from data

preparation to model building, validation, and business recommendations.

• Design and implement econometric/statistical models (regression, Bayesian

methods, time series, hierarchical modeling) to measure and forecast marketing

ROI.

• Collaborate with clients and internal stakeholders to understand business

objectives, translate them into analyti...