Job Description
We are seeking a Marketing Operations Specialist/Lead with strong B2B experience to support marketing technology and operations initiatives. The role involves hands‑on work across a variety of Martech platforms, optimizing marketing processes, and collaborating with cross‑functional teams to ensure efficient campaign execution and data‑driven decision‑making. Key responsibilities include managing and fixing forms, conducting audits, building dashboards, setting up GTM/GA4, optimizing pipelines, and recommending Martech tools. The position requires direct collaboration with internal stakeholders and clients, including participating in discovery sessions and gathering requirements.
Key Responsibilities
- Manage and optimize marketing operations processes, including forms, lead flows, and pipeline efficiency.
- Conduct audits of existing Martech setups and recommend improvements.
- Configure, manage, and troubleshoot GTM, GA4,...
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