Job Description
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
The Marketing Operations and Strategy Manager is responsible for ensuring marketing efforts are efficient, data‑driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team.
Responsibilities
- Strategic planning: Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty.
- Technology management: Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, m...
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