Job Description
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
The Marketing Operations and Strategy Manager is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team.
**Responsibilities:**
+ **Strategic planning:** Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty.
+ **Technology management:** Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, marketing automati...
The Marketing Operations and Strategy Manager is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team.
**Responsibilities:**
+ **Strategic planning:** Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty.
+ **Technology management:** Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, marketing automati...
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