Marketing Performance Analytics

<p><b><u>Job Description:</u></b></p> <p><b>Responsibilities:</b></p> <ul> <li>Dive deep into web analytics and user journey analysis to understand customer behavior and optimize conversion paths. </li> <li>Map user journeys, analyze engagement metrics (bounce rate, time on site, scroll depth), and pinpoint opportunities for site and campaign improvement.</li> <li>Build and maintain Analytics dashboards for executive stakeholders, and create custom metrics, segments, and dimensions in Adobe Analytics.</li> <li>Analyze paid media performance across social, programmatic, search, and display channels. </li> <li> Deliver executive-ready reports, dashboards, and strategic recommendations to guide future marketing investments.</li> <li>Work cross-functionally with social media, paid media, content, and email marketing teams to deliver quarterly insights and r...