Job Description
Role Description
Job Responsibilities
Dive deep into web analytics and user journey analysis to understand customer behavior and optimize conversion paths
Map user journeys analyze engagement metrics bounce rate time on site scroll depth and pinpoint opportunities for site and campaign improvement
Build and maintain Analytics dashboards for executive stakeholders and create custom metrics segments and dimensions in Adobe Analytics
Analyze paid media performance across social programmatic search and display channels
Deliver executiveready reports dashboards and strategic recommendations to guide future marketing investments
Work crossfunctionally with social media paid media content and email marketing teams to deliver quarterly insights and recommendations to senior leadership
Required Qualifications Capabilities And Skills
5 years experience with Adobe An...
Job Responsibilities
Dive deep into web analytics and user journey analysis to understand customer behavior and optimize conversion paths
Map user journeys analyze engagement metrics bounce rate time on site scroll depth and pinpoint opportunities for site and campaign improvement
Build and maintain Analytics dashboards for executive stakeholders and create custom metrics segments and dimensions in Adobe Analytics
Analyze paid media performance across social programmatic search and display channels
Deliver executiveready reports dashboards and strategic recommendations to guide future marketing investments
Work crossfunctionally with social media paid media content and email marketing teams to deliver quarterly insights and recommendations to senior leadership
Required Qualifications Capabilities And Skills
5 years experience with Adobe An...
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