Job Description
**JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES**
+ Achieve brand MS% , Sales and Division Margins to build enduring and profitable brands for Abbott
+ Responsible for building portfolio by identifying, launching and managing brands in identified therapeutic segments
+ Shape therapy area with an ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management
+ Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area
+ Formulation and execution of customer centric and insight driven marketing strategy: - Deliver innovative promotional mix on differentiated platform to enhance customer experience - - Developing Communication strategy for the customers: doctors, consumers, distributors, retailers, Field Force<...
+ Achieve brand MS% , Sales and Division Margins to build enduring and profitable brands for Abbott
+ Responsible for building portfolio by identifying, launching and managing brands in identified therapeutic segments
+ Shape therapy area with an ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management
+ Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area
+ Formulation and execution of customer centric and insight driven marketing strategy: - Deliver innovative promotional mix on differentiated platform to enhance customer experience - - Developing Communication strategy for the customers: doctors, consumers, distributors, retailers, Field Force<...
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