Job Description
JOB SUMMARY
The Marketing Research Associate assists in the analysis, synthesis, and interpretation of internal and external data to support business decision-making and marketing strategy development. The role provides market, industry, customer, and competitor intelligence while also supporting sales enablement and marketing performance analytics, including funnel tracking, basic ROI analysis, and effectiveness reporting across digital, trade, institutional, and e-commerce initiatives.
DUTIES AND RESPONSIBILITIES
1. General / Corporate Research
• Estimate market size and market share; conduct competitor analysis (share movements, pricing, positioning, developmental activities).
• Develop customer profiles and monitor customer activities, project movements, and market developments through structured reports.
• Aggregate and synthesize macroeconomic and industry data (energy, construction, housing, infrastructure sectors).
• Main...
The Marketing Research Associate assists in the analysis, synthesis, and interpretation of internal and external data to support business decision-making and marketing strategy development. The role provides market, industry, customer, and competitor intelligence while also supporting sales enablement and marketing performance analytics, including funnel tracking, basic ROI analysis, and effectiveness reporting across digital, trade, institutional, and e-commerce initiatives.
DUTIES AND RESPONSIBILITIES
1. General / Corporate Research
• Estimate market size and market share; conduct competitor analysis (share movements, pricing, positioning, developmental activities).
• Develop customer profiles and monitor customer activities, project movements, and market developments through structured reports.
• Aggregate and synthesize macroeconomic and industry data (energy, construction, housing, infrastructure sectors).
• Main...
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