Job Description
Overview
The Marketing Senior Manager will support the delivery of the marketing strategy by overseeing development of HCP and/or patient and caregiver tactics, and ensuring those tactics are delivered to customers effectively and monitored for effectiveness.
Key Responsibilities
- Develops and updates marketing materials which are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
- Enhances customer engagement by ensuring marketing pieces have been uploaded to the CRM platform, administering speakers programs, coordinating conference activities (including promotional booths, conference materials)
- Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
- Manages agency partners to ensure budget is not exceeded and timely deliverables are executed
- Collaborates ...
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