Marketing Specialist

Roles and Responsibilities

• Responsible for the smooth execution of marketing campaigns, including managing campaign goals, content creation and curation, team/stakeholder communication, project management, development of promotional assets, and reporting results.
• Manage advertising channels, including trade publications/paid social/PPC/display from creation to execution, performance management, optimization, and budget adherence.
• Create or support the development of content, spanning a multitude of different content formats and types.
• Own the planning, design, creation, and reporting of social media and email marketing efforts for Shiftboard's ecosystem. 
• Support the planning and execution of events (tradeshow, webinars, etc.) to ensure attendees' positive experience.
• Develop an understanding of marketing KPIs to serve as a reporting and analytical expert, supporting key analysis to understand various performance and trend...