Marketing Specialist

• Work as a Marketing Technology Specialist with a strong focus on Adobe Experience Platform implementations.
• Design, implement, and enhance AEP-based solutions to support data-driven marketing use cases.
• Leverage deep hands-on experience across AEP modules to enable real-time customer engagement and personalization.
• Partner with internal and external teams in a multi-vendor environment to deliver scalable marketing solutions.

Key Responsibilities

• Implement and enhance Adobe Experience Platform changes based on approved technical design specifications.
• Configure and manage data collection using Experience Platform Launch and map incoming data to XDM schemas.
• Build and manage customer journeys using Adobe Journey Optimizer.
• Configure and customize email templates using HTML and CSS, and create reusable content fragments.
• Work with the Offer Decisioning module to enable personalized cont...