Marketing Specialist

Overview

Marketing Manager – Sanitized Job Description

Role Purpose

The Marketing Manager contributes to the development of product vision and strategy, with a focus on driving portfolio growth through increased customer acquisition and enhanced value from existing users. Acting as the subject‑matter expert for all marketing‑related initiatives, this role oversees offer strategy, channel planning, segmentation, and end‑to‑end campaign execution. Operating within an agile, team‑based environment, the Marketing Manager identifies, evaluates, recommends, and implements marketing initiatives that improve revenue, profitability, and customer experience.

Key Responsibilities

• Support and manage marketing strategies, tactics, campaigns, and services that promote consumer‑facing digital products across multiple channels (e.g., online advertising, SEO/SEM, social media, owned digital assets, CRM, ex...