Job Description

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Job Title: Marketing Manager / Marketing Specialist (Marketing Operations)

Location: Noida / Delhi NCR (Hybrid)

About Adobe

At Adobe, we empower everyone to build, communicate, and deliver outstanding digital experiences. Our mission — Empowering Creativity for All — is brought to life by teams that combine innovation, data, and customer-centric marketing to transform how businesses connect with their audiences.

Role Overview

We are seeking a Marketing Specialist/Manager to lead B2B marketing campaign management and marketing automation proficiency. This position integrates MarTech, data, AI support, and multi-channel implementation. It guarantees campaign delivery is scalable, high-quality, and data-driven while maintaining Adobe’s brand and operational standards.

The ideal candidate brings robust direct experience in Marketing Automation Platforms, Customer Data Platforms, campaign orchestration, and AI enablement, coupled with a clear understanding of data workflows and activation.

What You’ll Do (Responsibilities)

Campaign & Marketing Operations

  • Manage the full lifecycle of B2B marketing campaigns, including oversight, control, and improvement.
  • Manage campaign operations planning, production, QA, deployment, and reporting.
  • Partner with cross-functional teams (Sales, Product Marketing, Analytics, Content, Creative) to operationalize marketing strategies at scale.
  • Maintain Adobe marketing guidelines, naming conventions, governance, and standard procedures in campaign execution.

    • MarTech & Automation

  • Complete and manage customer journeys and segmentation using:
  • Adobe Journey Optimizer (AJO) platform
  • Adobe Experience Platform (AEP / AEP RT-CDP) technology
  • Marketo Engage
  • Workfront
  • Workfront Fusion (preferred)
  • Marketo-Adobe integrations and automation flows.
  • Enable personalization and automation with audience segmentation, triggers, and cross-channel activations.

    • AI & Gen AI Activation

  • Drive Generative AI enablement for marketing use cases, content acceleration, and personalization at scale.
  • Support internal teams with timely engineering, AI campaign ideation, and automation frameworks.
  • Having experience in Adobe Firefly Services, Content Accelerator, and AI-enhanced campaign production is highly beneficial.

    • Data & Engineering Knowledge

  • Practical experience or solid knowledge of:
  • SQL for audience analysis, customer insights, and data validation.
  • Databricks / Databricks SQL, Data Lakes, and structured data environments.
  • Python (plus, not mandatory) for automation, data transformation, or analytics.
  • Data platforms like Databricks, Snowflake, or BigQuery (Databricks preferred).
  • Familiarity with customer data models, schema building, data transformation, and activation pipelines.

    • Tools & Platforms You Should Know

    CategoryTools

    Adobe Journey Optimizer (AJO)

    Adobe Experience Platform (AEP), AEP RT-CDP, and Adobe Experience Platform's Journey Analytics

    Marketing Automation Marketo Engage

    Workfront, Workfront Fusion / Fusion Automations

    Data & SQL, Databricks, Gen AI Integration

    Optional +Python, ML/data automation, API knowledge

    Skills & Qualifications

  • 6-8+ years of experience in B2B campaign operations, marketing automation, or MarTech delivery roles.
  • Deep expertise in campaign production, marketing governance, and automation workflows.
  • Solid grasp of data segmentation, data validation, and audience activation.
  • Ability to operate with high ownership, precision, and cross-team collaboration.
  • Knowledge of SQL is required; Python is a plus.
  • Experience with the Adobe ecosystem (AJO + AEP + Marketo + Workfront) is preferred.
  • Passion for AI enablement in marketing and scaling personalization.

    • Core Values We Look For

    You’ll thrive here if you:

  • Are customer-obsessed
  • Lead with integrity
  • Build collaborative partnerships
  • Have a bias for action
  • Drive innovation and AI adoption
  • Empower teams to build and scale with confidence

    • Why Adobe

  • Work with modern marketing technology powered by artificial intelligence
  • Drive impactful global campaigns
  • Collaborate with a culture built for creativity, innovation, and customer experience
  • Help build the future of Gen AI in B2B Marketing Operations

    • Apply for this Position

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