Job Description
The Marketo Campaign Manager is responsible for building, testing, and deploying scalable programs in Adobe Marketo Engage for a Fortune-level, global B2B organization, with a strong focus on event communications and always-on nurtures.
Responsibilities:
Build programs for roadshows, conferences, webinars, and newsletters using existing Marketo program and email templates (drag-and-drop; minimal net-new HTML).
Configure always-on nurture streams and triggered campaigns, including smart campaigns, flow steps, and program statuses aligned to the client’s lifecycle model.
Implement audience logic: smart lists, filters, triggers, and segmentations based on behavioral, demographic, and account-level data from Marketo and Salesforce.
Execute rigorous QA: test sends, form submits, landing pages, UTMs, links, and preference center flows across devices and major email clients before launch.
Identify and resolve rendering issues in email and landing page templates, escalating t...
Responsibilities:
Build programs for roadshows, conferences, webinars, and newsletters using existing Marketo program and email templates (drag-and-drop; minimal net-new HTML).
Configure always-on nurture streams and triggered campaigns, including smart campaigns, flow steps, and program statuses aligned to the client’s lifecycle model.
Implement audience logic: smart lists, filters, triggers, and segmentations based on behavioral, demographic, and account-level data from Marketo and Salesforce.
Execute rigorous QA: test sends, form submits, landing pages, UTMs, links, and preference center flows across devices and major email clients before launch.
Identify and resolve rendering issues in email and landing page templates, escalating t...
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