Marketo Campaign Manager

The Marketo Campaign Manager is responsible for building, testing, and deploying scalable programs in Adobe Marketo Engage for a Fortune-level, global B2B organization, with a strong focus on event communications and always-on nurtures.

Responsibilities:

• Build programs for roadshows, conferences, webinars, and newsletters using existing Marketo program and email templates (drag-and-drop; minimal net-new HTML).
• Configure always-on nurture streams and triggered campaigns, including smart campaigns, flow steps, and program statuses aligned to the client’s lifecycle model.
• Implement audience logic: smart lists, filters, triggers, and segmentations based on behavioral, demographic, and account-level data from Marketo and Salesforce.
• Execute rigorous QA: test sends, form submits, landing pages, UTMs, links, and preference center flows across devices and major email clients before launch.
• Identify and resolve rendering issues in email and landing page templates, escalating to design/dev only when fixes exceed drag-and-drop or minor HTML edits.
• Implement governance best practices such as naming conventions, foldering, cloning standards, communication limits, and opt‑out/compliance handling.
• Coordinate data requirements with client stakeholders: confirm needed fields, lists, and custom objects per campaign; validate that data is flowing correctly from Salesforce.
• Monitor campaign performance (delivered, opens, clicks, form fills, MQLs) and share operational insights and improvement opportunities with the PM and client team.
• Support limited dynamic content and personalization (tokens, segments, snippets), with the ability to scale into more advanced scripting as future campaigns require.