Marketo Campaign Manager

The Marketo Campaign Manager is responsible for building, testing, and deploying scalable programs in Adobe Marketo Engage for a Fortune-level, global B2B organization, with a strong focus on event communications and always-on nurtures.

Responsibilities:

• Build programs for roadshows, conferences, webinars, and newsletters using existing Marketo program and email templates (drag-and-drop; minimal net-new HTML).
• Configure always-on nurture streams and triggered campaigns, including smart campaigns, flow steps, and program statuses aligned to the client’s lifecycle model.
• Implement audience logic: smart lists, filters, triggers, and segmentations based on behavioral, demographic, and account-level data from Marketo and Salesforce.
• Execute rigorous QA: test sends, form submits, landing pages, UTMs, links, and preference center flows across devices and major email clients before launch.
• Identify and resolve re...