Job Description
Responsibilities
- Serve as the Marketo system administrator, managing users, permissions, and platform governance.
- Develop and maintain complex campaigns, triggers, and nurture programs using smart campaigns, tokens, and dynamic content.
- Configure and optimize data integrations between Marketo and external systems (CRM, data warehouse, APIs, and third-party tools).
- Build and maintain Marketo forms, ensuring proper field mappings, validation, and alignment with data capture standards.
- Support custom orchestration builds that connect multiple data sources, channels, and systems for personalized engagement workflows.
- Design and implement custom integrations using Marketo REST APIs and webhooks to extend platform functionality.
- Troubleshoot and address issues related to campaign execution, integrations, or platform performance, implementing mitigation plans as needed.
- Monitor data hygiene, lead scoring...
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