Marketo Specialist

Roles and Responsibilities:

• 4-5 years of experience on Marketo tool
• Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs.
• Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc.
• Ability to create/edit/modify and implement nurture programs using Marketo to engage and convert leads at different stages of the customer journey.
• Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates.
• Experience in utilizing Marketo's reporting suite.
• Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management.
• Understanding of marketing analytics and the ability to utilize Marketo's repor...