Martech BA

Principal Personalization & Business Performance

Analyst

About the Role

We’re looking for an experienced Principal Business Performance Analyst with a focus on

Personalization Analytics and Affiliate Marketing Analytics to join our Marketing

Technology team. As a key member of the team:

● You’ll dig through user-centric experiences to evaluate the relationship between

personalization-led product changes and key performance metrics; example: increasing

minutes per user

● You’ll provide actional insights from affiliate partnerships performance data that lead to

incremental growth in conversions along the consumer journey to scale re-occurring

revenue

You’ll harness data science expertise to unlock personalization trends, elevate user journeys,

and power data-driven business growth. If you’re passionate about using data to redefine the

future of marketing, we want you...