Martech Manager - CDP & AI Specialist

Key responsibilities

1. CDP Implementation:

o Lead the end-to-end deployment of the Customer Data Platform across all relevant business functions.

o Oversee data integration from multiple sources (CRM, website, social media, paid ads).

2. AI Integration:

o Design and implement predictive and generative AI models for customer segmentation, lead scoring, churn prediction, and next-best-action analysis working with an implementation partner

o Ensure AI-powered personalization in marketing campaigns and customer journeys.

3. Data Strategy & Management:

o Collaborate with IT, Marketing, and Sales teams to define data architecture and governance.

o Ensure the CDP complies with data privacy regulations (e.g., GDPR).

4. Stakeholder Engagement:

o Work with marketing teams to align CDP capabilities with campaign goals.

o Train internal teams to use AI-enabled insights for decision-making.

5. Performance Monitoring:

o Set KPIs and evaluate the impact of AI models and CDP on business metrics like lead conversion, retention, and customer satisfaction.

o Provide regular performance reports and optimization recommendations.

Who are we looking for?

Education:

Bachelor s/Master s degree in Computer Science, Marketing, or a related field.

Advanced certifications in CDP platforms (e.g., Tealium, Segment, Salesforce, or similar) are a plus.

Skills:

o Strong understanding of CDP tools, data management, and marketing automation systems.

o Experience in implementing AI and predictive analytics models for marketing use cases.

o Experience in real estate or other customer-centric industries.

o Familiarity with marketing automation platforms (e.g., Marketo, WebEngage).

o Proficiency in customer segmentation, data mapping, and audience targeting strategies.

o Strong project management skills and ability to collaborate with cross-functional teams.