MarTech & Personalization Lead

MarTech & Personalization Lead

The MarTech & Personalization Lead will play a critical role in driving the strategy and delivery

of Smith’s marketing technology solutions. This role sits at the intersection of technology, data,

marketing automation, and client strategy. The ideal candidate is both a strong operator and

strategic thinker who can shape forward-thinking personalization roadmaps while overseeing

the implementation of key MarTech platforms.

This role will ensure the successful design, delivery, and optimization of MarTech solutions

while also contributing to Smith’s broader go-to-market strategy. A strong partnership with

strategy, sales, and cross-functional leaders will be essential to define offerings, mature

capabilities, and enable effective, data-driven customer engagement across the full customer

lifecycle.

What You’ll Do

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Oversee the implementa...