Maruti Techlab - Head - Content

<p><p><b>Description:</b><br/><br/>About the Role:<br/><br/>We are looking for a strategic, creative, and execution-focused Content Head to lead our content function end-to-end.<br/><br/>This role is responsible for defining the content vision, creating the long-term and short-term content strategy, and establishing a clear roadmap and blueprint for content execution across all channels.<br/><br/>The Content Head will own the quality, consistency, and effectiveness of all content produced and will give the final go / no-go approval on major content pieces.<br/><br/>This is a leadership position that requires strong storytelling ability, deep strategic thinking, and the ability to translate business goals into impactful content experiences.<br/><br/><b>Key Strategy & Vision:</b><br/><br/>- Define and own the organisations content strategy across long-term and short-term horizons.<br/><br/>- Create a comprehensive content roadmap and blueprint covering themes, formats, channels, timelines, and stakeholder needs.<br/><br/>- Align content strategy with business goals, brand positioning, marketing campaigns, and product priorities.<br/><br/>- Establish content pillars, editorial themes, and messaging frameworks based on audience research and industry insights.<br/><br/><b>Content Planning & Execution:</b><br/><br/>- Develop, maintain, and oversee the editorial calendar ensuring timely delivery of content assets.<br/><br/>- Lead content creation across formatsarticles, blogs, web copy, case studies, videos, emailers, social media, whitepapers, thought leadership, and more.<br/><br/>- Provide final go / no-go approval on key content pieces to ensure quality, consistency, and brand alignment.<br/><br/>- Ensure all content adheres to brand tone, voice, messaging, and compliance standards.<br/><br/>- Establish clear workflows, production processes, and editorial guidelines.<br/><br/><b>Team Leadership & Collaboration:</b><br/><br/>- Build and manage a high-performing content team comprising writers, editors, strategists, designers, videographers, and external freelancers.<br/><br/>- Set performance goals, mentor team members, and create a culture of creativity, accountability, and innovation.<br/><br/>- Collaborate closely with Marketing, Engineering, Sales, UX, Customer Success, and external subject-matter experts to produce targeted, meaningful content.<br/><br/><b>Quality, Governance & Brand Integrity:</b><br/><br/>- Maintain high editorial and production standards across all content.<br/><br/>- Ensure compliance with legal, regulatory, brand, and accessibility requirements.<br/><br/>- Manage content lifecycle including audits, refreshes, updates, and retirement of outdated content.<br/><br/>- Safeguard brand reputation through consistent messaging and high-quality storytelling.<br/><br/><b>Measurement, Reporting & Optimisation:</b><br/><br/>- Define KPIs for content performance (engagement, traffic, conversions, SEO ranking, lead generation).<br/><br/>- Monitor content analytics and present insights to leadership with improvement recommendations.<br/><br/>- Continuously optimize content through experimentation, A/B testing, and performance-driven iterations.<br/><br/>- Stay updated with industry trends, emerging content formats, technology, and audience behaviours.<br/><br/><b>Qualifications & Bachelors degree in Engineering (CS or similar),Marketing, Communications, English, or a related field.<br/><br/>- A master's degree or MBA is an added 8 - 12+ years of experience in content strategy, editorial leadership, or content marketing roles.<br/><br/>- Proven experience managing content teams and leading multi-channel content programs.<br/><br/>- Strong understanding of digital marketing, SEO, content analytics, and brand storytelling.<br/><br/>- Experience in a fast-growing tech, SaaS, B2B, or services-driven organisation Exceptional writing, editing, and communication skills.<br/><br/>- Strong leadership and people-management capabilities.<br/><br/>- Ability to think strategically, plan effectively, and execute flawlessly.<br/><br/>- Analytical mindset with experience in evaluating content performance metrics.<br/><br/>- Expertise in content tools (CMS, social scheduling, analytics tools, collaboration platforms).<br/><br/>- Ability to manage multiple priorities in a dynamic environment.</p><br/></p> (ref:iimjobs.com)