Job Description
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in marketing analytics, return on investment (ROI) analysis, and statistical modeling.
- Experience in designing and executing incrementality studies and A/B testing frameworks.
- Experience in managing external and internal stakeholder relationships and owning a portfolio of customers.
Preferred qualifications:
- Experience in SQL, Python, or R for building data models and pulling insights from large, complex datasets.
- Experience in defining measurement frameworks for mid-funnel and audience acquisition goals, and moving beyond traditional last-click conversion tracking.
- Experience in Media Mix Modeling (MMM), Incremenality and Multi-Touch Attribution (MTA) tools , with the ability to validate and integrate results from multiple measurements.
- Understanding of the technical trends around privacy-safe measurement, conversion analytics, and attribution ...
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in marketing analytics, return on investment (ROI) analysis, and statistical modeling.
- Experience in designing and executing incrementality studies and A/B testing frameworks.
- Experience in managing external and internal stakeholder relationships and owning a portfolio of customers.
Preferred qualifications:
- Experience in SQL, Python, or R for building data models and pulling insights from large, complex datasets.
- Experience in defining measurement frameworks for mid-funnel and audience acquisition goals, and moving beyond traditional last-click conversion tracking.
- Experience in Media Mix Modeling (MMM), Incremenality and Multi-Touch Attribution (MTA) tools , with the ability to validate and integrate results from multiple measurements.
- Understanding of the technical trends around privacy-safe measurement, conversion analytics, and attribution ...
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