Media Buyer

Role Overview

KLY Media is hiring a performance-driven Media Buyer based in India to scale lead generation for US Personal Loans ($2k–$10k) and Nutra. You must have hands-on experience navigating Special Ad Categories and driving high-intent leads while maintaining account health.

Key Responsibilities

• Scale US Campaigns: Manage high-spend Meta campaigns targeting the US market.
• Policy Management: Navigate Special Ad Category (Credit) and implement Safe/Money page strategies.
• Creative Optimization: Test hooks and visuals to lower CPL while ensuring lead quality for our remote sales teams.
• Tracking: Oversee Pixel, CAPI, and lead flow into CRM.

Requirements

• Experience: 2+ years in US Finance, Mortgage, or Nutra (Meta Ads).
• Technical Skills: Deep knowledge of Meta's algorithm and compliance work...