Media Buyer

About Brands2be

Brands2be is a 360° digital growth and AI solutions agency helping brands scale through performance marketing branding and automation.

Role Overview:

We are hiring a Meta Ads Executive with 2+ years of hands on experience in Facebook and Instagram advertising.

The role focuses on campaign execution optimization and performance tracking in a fast paced agency environment.

Key Responsibilities:

Meta Ads Campaign Management

• Plan execute and optimize Meta ad campaigns across lead generation ecommerce and brand objectives
• Set up campaigns including detailed targeting budgeting and creatives catalogs
• Apply funnel based advertising strategies

Performance Optimization

• Monitor daily campaign performance and improve CPL CPA and ROAS
• Run A B testing on creatives copies audiences and ad formats
• Identify opportunities to scale campaigns based on data

Audience and Tracking

• Create custom audiences lookalikes and retargeting campaigns
• Work with Meta Pixel and Conversion API setups
• Ensure accurate tracking and event implementation

Ad Content Creation

• Create and suggest ad copies hooks headlines and content angles aligned with campaign objectives
• Coordinate with design and content teams to brief creatives based on performance insights

Reporting and Collaboration

• Prepare performance reports with insights.

Qualifications and Skills:

Bachelor’s degree.

Minimum 2 years of experience managing Meta Ads Media buyer.

Strong understanding of Meta Ads Manager audience targeting and performance metrics.

Agency experience preferred.

Good analytical and communication skills.